Study: In-store messaging is top reason shoppers buy items not on lists

Study: In-store messaging is top reason shoppers buy items not on lists Despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, research shows that nine out of 10 shoppers still buy items not on their lists, according to The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research. Of these shoppers who purchase off-list items, 66 percent say the…