Mobile Coupon Redemption Poised To Grow

By 2016, mobile coupon redemption rates could reach 8% globally as more North American and Western European users get onboard. HAMPSHIRE, U.K. – A new report from Juniper Research suggests that the global redemption rate of mobile coupons will average … Continue reading

New Study Evaluates Consumer Behaviors, Attitudes toward “Social Commerce”

-Research Examines Popularity of “Group-Buying Sites”, Location-Based Apps- From Shop.org: http://www.shop.org/press/20110527 Washington, May 27, 2011 – Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according … Continue reading

Report: More than a third of U.S. adults now own smartphones

By Amy Gahran, special to CNN Editor’s note: Amy Gahran writes about mobile tech for CNN.com. She is a San Francisco Bay Area writer and media consultant whose blog, Contentious.com, explores how people communicate in the online age. (CNN) — … Continue reading

Purpose-Driven Coffee

As seen in: CSP Daily News, July 7, 2011 Coffee, dispensed beverage consumers are high-frequency buyers; represent 68% more visits HOUSTON — Getting a cup of coffee or another dispensed beverage is the single-minded mission of many high-frequency convenience store … Continue reading

Loyalty Programs Not Always Winners

A new study finds that reward cards might not work for some companies. TORONTO – Most companies view loyalty programs as a way to keep current customers coming back again and again. But a new study discovered that reward cards … Continue reading

Retailers Embrace Value

MARIETTA, Ga. – Rising food and gasoline costs, plus a somewhat unstable job market, have families from all economic levels, including the more well-to-do, are looking harder than ever at value when shopping. Retailers from 7-Eleven to Walmart are finding … Continue reading

Digital Coupon Activity Surges

Report underscores the growing importance of digital coupons to CPG companies as integral to their marketing efforts. Continue reading

10pc of consumers driven in-store by mobile coupons: study

While still nascent, mobile couponing is becoming an increasingly effective way to bring people into the store and increase sales, according to InsightExpress. Click to read more…

Family Express Offers Smartphone Alternative

The convenience store chain adds a mobile layer to its loyalty F.E. Perks program. Click here for story…

And the Winner Is…