C-stores vs. Grocers vs. Restaurants

From: http://www.csnews.com By Angela Hanson, Convenience Store News As foodservice evolves, different channels become competitors. NEW YORK – With every passing day, fresh prepared food offerings are growing in consumer popularity and sales. As the category heats up, how is its explosive growth affecting convenience stores, supermarkets and restaurants? Industry insiders explored this question during Wednesday’s webinar, “Grocers, C-stores & Restaurants Fight for Prepared Foods Share.” Hosted by Bloomberg LP, the…

Stewart’s Shops Select Abierto’s Digital Signage Platform

FOR IMMEDIATE RELEASE Industry-leading retailer expands its in-store digital messaging strategy to reach more consumers across its network of convenience stores. Eliot, ME – May 10th, 2014 – Abierto Networks announced today that its Award-Winning Digital Signage Solution has been selected by Stewart’s Shops, and is currently being deployed, at store locations throughout Upstate New York. “Stewart’s Shops has great internal competence for digital and video advertising.  Abierto’s ability to…

Maine Venture Fund Partners with CEI and Private Investors Help to Fund Abierto Networks’ Continued Growth

FOR IMMEDIATE RELEASE May 9th, 2014 – Abierto Networks, based in Eliot, Maine is a growing, Maine-based company with a national presence in the digital marketing space for the convenience store and retail petroleum industry.  Abierto Network’s Digital Marketing Platform (DMP) allows retailers to win new customers, build store traffic and increase per consumer sales revenues with high-impact Digital Signage and Mobile Phone Coupons. The company had a successful 2013…

Sheetz Selects Abierto Networks’ Digital Menu Solution

FOR IMMEDIATE RELEASE High-Impact Digital Menu Helps Consumers Learn More About New Menu Items and Seasonal Specials. Eliot, ME – May 1st, 2014 – Abierto Networks announced today that its Award-Winning Digital Signage Platform has been deployed at selected Sheetz locations to help consumers learn more about the many delicious breakfast, lunch and dinner items available at their stores.  The remotely and centrally managed network of Digital Menus play full-motion…

Abierto Networks Hires Key Accounts Manager

FOR IMMEDIATE RELEASE ELIOT, MAINE – April 7, 2014 – Abierto Networks, LLC, a provider of Digital Marketing Technology Solutions for the North American Convenience Store and Convenience Food Service industries, today announced that it has hired Hannah Murray as its Key Accounts Manager.  In this newly created role, Hannah will be responsible for selling to and managing select key accounts as well as supporting the Company’s overall marketing and…

Social Media: Convenience Stores Playing Catch-Up

Restaurant, drug chains outpace c-stores in digital engagement, study says MINNEAPOLIS — On any number of digital fronts–from e-mails to website visits–convenience stores appear to be trailing other retail channels in communicating directly with consumers, according to a recent study by a major consumer packaged goods (CPG) manufacturer. In an online study of 360 c-store shoppers aged 18 to 64, c-stores lagged behind in connecting with consumers via texts, alerts,…

Susser: Pump Island Not Key to Boosting Inside Traffic

Oil Express – News Alert 2013-11-06 01:00:22 EST While many in the industry ponder just how to get more fuel customers into their convenience stores, publicly held Susser Holdings Corp., of Houston, isn’t worried about it. Because of the installation of card readers at the pump islands, industry research has shown two-thirds or more of the fuel customers just gas up and go without making an additional purchase. However, Sam…

Digital signage provides ambiance and marketing enhancements

From qsrweb.com October 17, 2013 – Alicia Kelso Digital signage has been around for about 20 years, but now consumers are seeing it 10 to 20 times a day. This ubiquity means they’re starting to expect digital content and restaurant operators should take advantage of its abundance of benefits, according to Craig Rathbun, director of Philips Commercial Signage, North America. “The most unique thing about the digital market is content.…