Maine Venture Fund Partners with CEI and Private Investors Help to Fund Abierto Networks’ Continued Growth

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FOR IMMEDIATE RELEASE May 9th, 2014 – Abierto Networks, based in Eliot, Maine is a growing, Maine-based company with a national presence in the digital marketing space for the convenience store and retail petroleum industry.  Abierto Network’s Digital Marketing Platform (DMP) allows retailers to win new customers, build store traffic and increase per consumer sales revenues with high-impact Digital Signage and Mobile Phone Coupons. The company had a successful 2013 with highlights that include revenue growth of over 50%, attracting three senior managers to their team, and building an impressive national client list. The Maine Venture Fund, CEI, and private …

Sheetz Selects Abierto Networks’ Digital Menu Solution

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FOR IMMEDIATE RELEASE High-Impact Digital Menu Helps Consumers Learn More About New Menu Items and Seasonal Specials. Eliot, ME – May 1st, 2014 – Abierto Networks announced today that its Award-Winning Digital Signage Platform has been deployed at selected Sheetz locations to help consumers learn more about the many delicious breakfast, lunch and dinner items available at their stores.  The remotely and centrally managed network of Digital Menus play full-motion videos that educate and entertain consumers while exposing them to new products offerings, loyalty and brand information.  Menu content also helps new consumers learn how to order food items from …

Abierto Networks Hires Key Accounts Manager

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FOR IMMEDIATE RELEASE ELIOT, MAINE – April 7, 2014 – Abierto Networks, LLC, a provider of Digital Marketing Technology Solutions for the North American Convenience Store and Convenience Food Service industries, today announced that it has hired Hannah Murray as its Key Accounts Manager.  In this newly created role, Hannah will be responsible for selling to and managing select key accounts as well as supporting the Company’s overall marketing and selling activities. Hannah brings to Abierto solid experience selling to convenience retailers. She was a District Sales Supervisor for The Hershey Company based in Birmingham, AL covering the states of …

Social Media: Convenience Stores Playing Catch-Up

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Restaurant, drug chains outpace c-stores in digital engagement, study says MINNEAPOLIS — On any number of digital fronts–from e-mails to website visits–convenience stores appear to be trailing other retail channels in communicating directly with consumers, according to a recent study by a major consumer packaged goods (CPG) manufacturer. In an online study of 360 c-store shoppers aged 18 to 64, c-stores lagged behind in connecting with consumers via texts, alerts, emails or electronic deals, reported a study by Minneapolis-based General Mills. In the study conducted last December, 86% of shoppers said they received digital communications from a variety of retailers, …

Susser: Pump Island Not Key to Boosting Inside Traffic

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Oil Express – News Alert 2013-11-06 01:00:22 EST While many in the industry ponder just how to get more fuel customers into their convenience stores, publicly held Susser Holdings Corp., of Houston, isn’t worried about it. Because of the installation of card readers at the pump islands, industry research has shown two-thirds or more of the fuel customers just gas up and go without making an additional purchase. However, Sam Susser, CEO and chairman of both Susser Holdings Corp. and Susser Petroleum Partners LP, just told analysts in an earnings call today that the company has been studying the issue …

Digital signage provides ambiance and marketing enhancements

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From qsrweb.com October 17, 2013 – Alicia Kelso Digital signage has been around for about 20 years, but now consumers are seeing it 10 to 20 times a day. This ubiquity means they’re starting to expect digital content and restaurant operators should take advantage of its abundance of benefits, according to Craig Rathbun, director of Philips Commercial Signage, North America. “The most unique thing about the digital market is content. Don’t use it just to list your menu items and price. They can be so much more — promotion, merchandizing, entertainment. They can be used to engage and create stickiness …

Bringing Genuine Loyalty to Loyalty Programs

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Published in CSP Daily News October 31st, 2013 Nearly third of consumers worried about safety of personal information CHICAGO — Enrollment in loyalty programs is on the rise across all retail categories, but soaring participation in retailer loyalty programs does not necessarily translate to “genuine” loyalty and relevant communications are increasingly essential in loyalty engagement; however, recent Mintel research finds that consumers are also concerned about privacy when weighing whether to sign up for a loyalty program. Approximately one-third of Americans (32%) believe that the privacy of their personal information is an important attribute of a loyalty program. Moreover, more …

Abierto Networks helps Fight Hunger with NACS Promotion Benefiting FeedingAmerica.org

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FOR IMMEDIATE RELEASE For every Abierto Mobile Coupon redeemed at Abierto’s booth #3632, Abierto will make a donation to America’s food banks via FeedingAmerica.org Eliot, ME – October 13, 2013 – Abierto Networks announced today that it has partnered with FeedingAmerica.org in support of National Food Bank week (Oct. 13 – 19), to raise awareness and funds for this important initiative. Retailers attending the National Association of Convenience Stores’ Annual Trade Show can text the keyword BCOOL to shortcode 85700 to receive a mobile coupon for this promotion.  Simply bring this coupon (on your mobile phone) to Abierto’s booth #3632 …

Mobile Club Cards Now Part of Abierto’s Mobile Loyalty Solution

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FOR IMMEDIATE RELEASE Mobile Club Cards from Abierto are cost effective, prevent fraud, and allow you to reward your customers’ loyal buying behavior right on their smartphone. Eliot, ME – October 11, 2013 – Abierto Networks announced today that it has expanded the functionality of its Award-Winning Mobile Loyalty Solution to include supports for Mobile Club Cards distributed directly to consumers smartphones. Retailers have traditionally used paper punch cards to deploy simple yet effective “frequent customer” reward programs for high margin items like coffee, soda or car wash.  Despite their perceived effectiveness, these programs can’t provide any accounting or marketing …

Abierto Introduces e-Cigarette Informational Kiosk at NACS 2013 Show

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FOR IMMEDIATE RELEASE Help consumers learn about e-Cigarette brands and the models available to them at your store and increase your sales in this growing, profitable category Eliot, ME – October 10, 2013 – Abierto Networks announced today that it will be demonstrating its new e-Cigarette interactive kiosk at the National Association of Convenience Stores annual trade show, booth #3632. The e-Cigarette Kiosk leverages touch-screen functionality to allow consumers to quickly learn about the many brands and models available to them at a retail location, and invites them to download promotional offers and coupons for e-Cigarettes to their cell phones. …