Mobile Coupon Redemption Poised To Grow

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By 2016, mobile coupon redemption rates could reach 8% globally as more North American and Western European users get onboard. HAMPSHIRE, U.K. – A new report from Juniper Research suggests that the global redemption rate of mobile coupons will average upwards of 8% by 2016, an eightfold increase over paper coupons campaigns, according to a press release. The report found that mobile coupons have compelling advantages over their paper and online antecedents and are particularly strategic for bricks and mortar retailers in their quest to regain ground lost to online retailers. A mobile coupon can be individually targeted to drive …

New Study Evaluates Consumer Behaviors, Attitudes toward “Social Commerce”

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-Research Examines Popularity of “Group-Buying Sites”, Location-Based Apps- From Shop.org: http://www.shop.org/press/20110527 Washington, May 27, 2011 – Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to the 2011 Social Commerce Study, a joint research project by Shop.org, comScore and Social Shopping Labs. The report, which evaluates shopping directly influenced by social media, polled 1787 adult online shoppers in April 2011. According to the survey, 42 percent of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog, and the average person …

Report: More than a third of U.S. adults now own smartphones

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By Amy Gahran, special to CNN Editor’s note: Amy Gahran writes about mobile tech for CNN.com. She is a San Francisco Bay Area writer and media consultant whose blog, Contentious.com, explores how people communicate in the online age. (CNN) — According to a new report from the Pew Internet and American Life Project, 35% of U.S. adults own a smartphone. Since 83% of U.S. adults own a cell phone of any kind, simpler “feature phones” remain the most popular type of mobile device, used by about half of U.S. adults. Still, smartphones are gaining ground in the U.S. market as …

Purpose-Driven Coffee

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As seen in: CSP Daily News, July 7, 2011 Coffee, dispensed beverage consumers are high-frequency buyers; represent 68% more visits HOUSTON — Getting a cup of coffee or another dispensed beverage is the single-minded mission of many high-frequency convenience store visitors, and often they will grab a donut or something else to go with it, according to c-store research by The NPD Group. NPD’s Convenience Store Monitor, which tracks the consumer purchasing behavior of more than 51,000 U.S. c-store shoppers, finds that 86% of dispensed coffee purchases are planned and 7% are purchased on a deal. Other dispensed beverages are …

Loyalty Programs Not Always Winners

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A new study finds that reward cards might not work for some companies. TORONTO – Most companies view loyalty programs as a way to keep current customers coming back again and again. But a new study discovered that reward cards might not always work, Marketing Daily reports. Ryerson University professor Saeed Zolfaghari, who directs the school’s industrial engineering program, found that loyalty programs have little research to back up claims of keeping customers happy and shopping. The study used a mathematical model that calculated the effectiveness of the initiative. The results go against conventional wisdom when it comes to loyalty …

Retailers Embrace Value

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MARIETTA, Ga. – Rising food and gasoline costs, plus a somewhat unstable job market, have families from all economic levels, including the more well-to-do, are looking harder than ever at value when shopping. Retailers from 7-Eleven to Walmart are finding ways to provide more value to their customers, USA Today reports. Click here for full NACS News Story

Cenex Convenience Store Buyers Fair 2011

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Abierto Networks will be exhibiting at the Cenex Convenience Store Buyers Fair 2011. June 21 – Bloomington, MN Exclusive Cenex Event – You’re invited to attend an exclusive event for Cenex branded marketers. The Cenex Convenience Store 2011 Buyers Fair: Driving Better Business provides an opportunity for your company to meet and interact with industry suppliers while discovering new products and services. Best of all, exhibiting vendors are offering discounts exclusive to Cenex operators that attend the show. Click Here for more info.