Loyalty Programs Not Always Winners

A new study finds that reward cards might not work for some companies. TORONTO – Most companies view loyalty programs as a way to keep current customers coming back again and again. But a new study discovered that reward cards might not always work, Marketing Daily reports. Ryerson University professor Saeed Zolfaghari, who directs the school’s industrial engineering program, found that loyalty programs have little research to back up claims…

Retailers Embrace Value

MARIETTA, Ga. – Rising food and gasoline costs, plus a somewhat unstable job market, have families from all economic levels, including the more well-to-do, are looking harder than ever at value when shopping. Retailers from 7-Eleven to Walmart are finding ways to provide more value to their customers, USA Today reports. Click here for full NACS News Story

Cenex Convenience Store Buyers Fair 2011

Abierto Networks will be exhibiting at the Cenex Convenience Store Buyers Fair 2011. June 21 – Bloomington, MN Exclusive Cenex Event – You’re invited to attend an exclusive event for Cenex branded marketers. The Cenex Convenience Store 2011 Buyers Fair: Driving Better Business provides an opportunity for your company to meet and interact with industry suppliers while discovering new products and services. Best of all, exhibiting vendors are offering discounts…

Abierto Networks’ Digital Marketing Platform Once Again Voted Most Exciting New Product by NACStech 2011 Attendees

Last week at NACStech, retailers voted for the most exciting products and companies found at the expo. Eliot, ME – May 26th, 2011 – Abierto Networks announced today that its Digital Marketing Platform was once again selected as one of the top 3 new products exhibited at this year’s NACStech show in Las Vegas. Attendees chose from more than 100 exhibiting companies, with the winning resluts revealed today by NACS.…

Toss the Scissors, Coupons Have Gone Mobile

Please join Abierto Network’s President, Rick Sales, and his panel as the discuss how convenience retailers are beginning to successfully use electronic coupons as part of their marketing, advertising and promotional activities. Hear issues and opportunities associated with deploying and using mobile couponing, social media and digital signage. When: Tuesday, May 17, 9:00 am – 10:00 am Where: Mirage Las Vegas – Room: Montego B-C-D We hope to see you…

Abierto Networks Powers Fas-Trip Convenience Stores’ Mobile Coupon Campaign

Fas-Trip Convenience Stores partnered with Pepsi to launch a successful mobile coupon campaign at the Washington Town and Country Fair using Abierto’s Mobile Couponing Technology. Exeter, NH – October 4th, 2010 – Abierto Networks announced today that its Mobile Couponing Text Server™successfully powered a large mobile coupon campaign spear-headed by Fas-Trip Convenience Stores, offering the opportunity to win multiple prizes and free Pepsi products to all texters that opted-in to…