Founded in 2005, Abierto Networks is a leading provider of Digital Marketing Technology and POS Transaction Processing Solutions, exclusively focused on the North American Convenience Store and Fuel Retailing Industry. Our company’s mission is to provide solutions by creatively applying technologies to real industry problems so that we deliver a meaningful return on investment to our retail clients.
The Abierto Gateway IP Converter was our first major product platform and enabled retailers to take legacy, non IP-ready POS platforms and transact securely over the internet with TCP Credit Card Authorizations Hosts. As our POS & Host certifications grew, our number of installed sites expanded and today we are proud to say that we have over 10,000 Abierto Gateways installed in convenience stores across the US and Canada.
Working with POS vendors and Credit Card Verification Hosts enabled us to develop meaningful competence in protocol management, device management and deployment as well as knowledge about Convenience Store retail operations. It also gave us the opportunity to continue to learn from our retail clients and explore other under-served areas of opportunity, where we could creatively apply technologies to address real problems.
The Abierto Digital Marketing Platform (DMP) includes Digital Signage, Digital Menus, Interactive Engagement Kiosks, Sensors and Mobile Loyalty, specifically Club Cards and Mobile Offers. In 2009, Abierto started developing a Mobile Loyalty platform that would allow retailers to redeem (in the POS) product offers delivered to mobile phones, and collect purchasing behavior data to target consumers with future offers. Today, Abierto offers a complete Mobile Loyalty solution helping retailers increase store traffic by targeting consumers while they are not in their stores, with offers that get them to return and shop with greater frequency.
In 2010 Abierto expanded its marketing technology offering by introducing its award-winning Digital Signage solution. Developed to help convenience retailers influence consumer behavior at the point of purchase, Abierto Intelligent Digital Signage can deliver double-digit sales increases in advertised products, and help retailers boost sales of high margin, strategic areas such as coffee, fountain and foodservice.
Today Abierto continues to grow and develop new products, and retains its singular focus on the Convenience Store Industry with a goal to bring easy to use, effective and affordable technology solutions that address real industry challenges. Located in Eliot, Maine, Abierto has a dozen employees engaged in management, sales and marketing, engineering, graphic design and operations/tech support.