It’s not a matter of declining their calls. You intuitively understand the value inherent in the mobile space — after all, you’ve yet to see a teen or twentysomething self-serve a frozen carbonated beverage in your store without pausing at some point to deliver a text message. So the ability to push mobile offers to consumers and drive traffic to your store is one of great value. The digital age has descended forcefully and non-participation is not an option. But as you sift through the offers for sending out mobile coupons — the many, any offers — understanding what you stand to gain as well as lose can be the difference between short-term success and long-term pain.
Read entire article: Don’t Get Cut Out NACS Magazine Feb 2013
Reprinted with permission of NACS. Copyright 2013