FOR IMMEDIATE RELEASE
Mobile Club Cards from Abierto are cost effective, prevent fraud, and allow you to reward your customers’ loyal buying behavior right on their smartphone.
Eliot, ME – October 11, 2013 – Abierto Networks announced today that it has expanded the functionality of its Award-Winning Mobile Loyalty Solution to include supports for Mobile Club Cards distributed directly to consumers smartphones.
Retailers have traditionally used paper punch cards to deploy simple yet effective “frequent customer” reward programs for high margin items like coffee, soda or car wash. Despite their perceived effectiveness, these programs can’t provide any accounting or marketing data, and are fraught with higher than expected costs due to fraudulent redemptions and card production costs.
Key features of Abierto’s Club Card can help retailers reduce program costs and increase consumer participation:
- Distribute your cards electronically – No more paper or plastic cards required, Abierto’s Mobile Club Cards are delivered electronically to consumers smartphones.
- Allow multiple “club” programs under one card number – Consumers can participate in multiple club programs using a single card number.
- Drastically reduce fraud – Industry figures show that up to 20% of punch card redemptions are fraudulent. Abierto’s Mobile Club Cards are electronically validated at the POS, ensuring the proper earning of points and redemption of free goods.
- Easy to use accounting and marketing data – Abierto’s Mobile Loyalty reporting interface shows real time redemption and earning data, allowing you to effectively manage program costs and measure the results of your marketing investments.
“Retailers are ready for a Loyalty Solution that allows them to leverage today’s technology in a cost effective and easy to use way,” said Rick Sales, president of Abierto Networks.
Easy to install and use, the Abierto Mobile Loyalty Solutions is available for use in Ruby Sapphire and Gilbarco Passport POS platforms.
About Abierto Networks
Abierto Networks is a value added solutions provider and integrator of Digital Technologies, specializing in High Speed Payment and Digital Marketing solutions for the Convenience Store and Retail Petroleum Industry. Learn more about Abierto Networks at www.ab-net.us