Abierto Networks Introduces New Digital Marketing Platform

Abierto’s DMP allows retailers to deliver targeted messages and promotions to consumers at their stores and on their cell phones

Exeter, NH – May 5th, 2010– Abierto Networks announced today the introduction of its new Digital Marketing technology solution, DMP. With DMP, retailers can target consumers and store locations with key promotional messages, branding content and electronic coupons to influence buying behavior at the point of purchase, and increase traffic to their stores.

Rick Sales, president of Abierto Networks said, “DMP is the result of years of technology and market research geared at developing an integrated technology solution that allows retailers to increase in-store revenues and profits by targeting high impact messages and promotions directly to their customers.” With the technology integration available in DMP, a retailer can (for example) advertise breakfast promotions on Digital Signage displays at their stores during breakfast time while sending electronic coupons to the cell phones of breakfast customers and redeeming these coupons on their POS system. The same retailer can use DMP to automatically and seamlessly change messaging and promotional offers for lunch, dinner, by day of the week, or from week to week to suit their marketing and promotional plans. “With DMP, retailers can deliver the right promotion to the right consumer at the right time, increasing effectiveness and eliminating the overhead and database management needs of traditional loyalty systems.”

DMP will be showcased at the NACStech show, May 5th – 7th 2010. Please visit Abierto Network’s booth #649 for a demonstration.

About Abierto Networks
Abierto Networks (www.ab-net.us) is a value added solutions provider and integrator of Digital Technologies, specializing in High Speed Payment and Digital Marketing solutions for the Convenience Store and Retail Petroleum Industry.

Learn more about Abierto Networks at www.ab-net.us