Choosing Great In-Store Calls to Action

abierto_website C-Store & C-Food Blog

Marketing has always been vitally important to the fast food and convenience store industries, but the job doesn’t end once you get your customers through the door. In-store marketing can make a tremendous difference in what – and how much! – your customers buy. It’s in your best interest to deploy powerful calls to action (CTAs) to influence customer behavior. The Power of Persuasion Even though a lot of customers are going to arrive at your premises with a general idea of what they intend to buy, these intentions can easily be steered with persuasive in-store marketing. You can push …

How Marketing Has Evolved

abierto_website C-Store & C-Food Blog

The emergence of mass communication provided marketers with a broad range of new tools to convey a brand’s message to consumers. Television, newspapers, and radio all provided opportunities that were seized by advertisers. Today, digital technology is growing at a rapid pace, and many new forms of marketing are emerging. While most consumers are familiar with modern marketing methods, few realize that marketing has been around for thousands of years. Marketing has a history that extends back to the dawn of civilization. Ancient Marketing History An important prerequisite for trade is that buyers and sellers must possess information about where …

The ROI of Digital Signage – Part 1

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By Rick Sales I speak with convenience store retailers often about implementing digital signage solutions in their stores, and one of the first questions I ask is “What are you looking to accomplish with digital signage?” It may seem like a simple question, but the answer is critical to the success of your program. Regardless of the medium, retailers advertise products to sell more and make more money. Digital signage, as an advertising medium, is a powerful technology that allows you to deliver highly effective, rich-media messages at the point of purchase. Powerful and effective advertising at the point of …

How to Catch the Attention of your Customer in a Digital World

abierto_website C-Store & C-Food Blog

By Rick Sales Suggestive selling, brand messaging, and awareness advertising are the most effective styles of advertising for foodservice and convenience retail. As we discussed in Part Two of this Digital Signage series , these types of messages give customers a sense of identification with brands and impart urgency to obtain great savings. Traditional advertising vehicles like posters, door decals, end caps, menus, and pump toppers have long been used to deliver these messages to the customer. These collateral materials are expensive, however, and much less effective than their digital counterparts in today’s technology-driven society. Here’s why: Come in and …

Abierto Networks – Digital Marketing Platform Makes Top Three Finalist in CSP’s Retailers Choice Contest

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Exeter, NH – August 4, 2010 – Abierto Networks announced today that its Digital Marketing Platform was selected as one of the top 3 finalists in the ‘Technology – Hardware’ Category in CSP’s 2010 Retailers Choice Best New Products’ contest. Rick Sales, president of Abierto Networks, said “That CSP has nominated our Digital Marketing Platform as one of three of the industry’s top technologies is further validation of our strategy to deliver real value through the creative application of technology to meet the evolving needs of the Convenience Store and Fuel Retailing Industry. On behalf of all of us at Abierto …