Abierto Networks Powers Fas-Trip Convenience Stores’ Mobile Coupon Campaign

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Fas-Trip Convenience Stores partnered with Pepsi to launch a successful mobile coupon campaign at the Washington Town and Country Fair using Abierto’s Mobile Couponing Technology. Exeter, NH – October 4th, 2010 – Abierto Networks announced today that its Mobile Couponing Text Server™successfully powered a large mobile coupon campaign spear-headed by Fas-Trip Convenience Stores, offering the opportunity to win multiple prizes and free Pepsi products to all texters that opted-in to play. To opt-in, participants texted keywords advertised on Pepsi’s Main Concert Stage and on Digital Signage media towers placed throughout the fair. After opting-in, consumers received a welcome text message …