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OPEN.Platform is a remotely managed, cloud-based, digital content management platform that enables users to deliver impactful, localized messaging across complex networks of stores and displays. Hardware modules integrate seamlessly with Abierto’s OPEN, bringing a new level of flexibility and creativity to planning marketing campaigns.
CONTENT MANAGEMENT
IN-STORE ADVERTISING
Mutli-screen displays
PRICEBOOK INTEGRATED MENUS
TRANSPARENT LED WINDOWS
Automated scheduling utilizing metadata tagging. Device monitoring and alerts for equipment and connectivity issues. Playback verification and real-time content previews. Customizable grouping and tagging to handle complex distributions. Quickly modify playlists for individual locations or groups. Set custom playback dates to accommodate LTO’s and special promos. Programmatically cut content for multiple screens and synchronize playback. Integrate OPEN.MENU with advertising on multi-screen displays. Use as many displays as you’d like, in any configuration. Integrate pricebook with your menu to ensure accurate pricing. Remotely update to adjust pricing and add or remove items. Connect imagery with menu items to only display when the item is in-stock. Track employee interactions with the display to measure engagement. Connect with store data to monitor progress on store goals. Ask questions and gather data on the employee experience. Communicate with customers in the forecourt through an oversized display. Increase in-store visits and promotion awareness. 60-70& transparency from inside the store, with unidirectional LED.AUTOMATED SCHEDULING & DEVICE MANAGEMENT
OPEN.CMS is a cloud-based content distribution and device management solution, designed to be both flexible and easy to use. With powerful grouping and tagging capabilities OPEN.CMS simplifies localized content distribution. Its intelligent uploader allows for batch uploading, and automates scheduling by assigning metadata during the upload process. Customizable reporting and management tools were designed to monitor device status and verify content playback.
Automated scheduling utilizing metadata tagging.
Device monitoring and alerts for equipment and connectivity issues.
Playback verification and real-time content previews.
SINGLE SCREEN ADVERTISING
OPEN.PLAYLIST is a reliable and verifiable content distribution solution for individual digital displays. OPEN.Playlist integrates grouping, dayparting, and localization with automated scheduling. This module can be used with smart screens and retrofit to older displays using a media player.
Customizable grouping and tagging to handle complex distributions.
Quickly modify playlists for individual locations or groups.
Set custom playback dates to accommodate LTO’s and special promos.
MULTI-SCREEN ADVERTISING
OPEN.Videowall automatically formats content to fit any number of screens, of any size and in any configuration. Videowalls have become standard in C-Store retail locations, but they often don’t work effectively. Stretched, misaligned and generally unattractive content is common. OPEN. tackles these hurdles by adjusting content to be correctly distributed across multiple screens and synchronized for flawless playback.
Programmatically cut content for multiple screens and synchronize playback.
Integrate OPEN.MENU with advertising on multi-screen displays.
Use as many displays as you’d like, in any configuration.
PRICEBOOK INTEGRATED MENUS
OPEN.MENU is a modular programmatic menu application that displays real-time pricing and product availability for each store. With total design flexibility, OPEN.Menus are accurate, beautiful and effective. Price book data can be integrated via API or file upload to further ensure accuracy.
Integrate pricebook with your menu to ensure accurate pricing.
Remotely update to adjust pricing and add or remove items.
Connect imagery with menu items to only display when the item is in-stock.
EMPLOYEE ENGAGEMENT EXPERIENCES
OPEN.KIOSK is an interactive touch screen solution to streamline communication with store associates and remote employees. Its operational goal was to provide an interactive engagement experience for store associates.Kiosk can be updated and managed remotely to ensure that critical information was reaching employees while simultaneously tracking employee interaction to measure results. Track employee interactions with the display to measure engagement.
Connect with store data to monitor progress on store goals. Ask questions and gather data on the employee experience.
TRANSPARENT LED FILM
OPEN.LED is a transparent, modular LED film that adheres to the inside of windows to deliver big, bold and beautiful digital messaging to consumers in the forecourt and parking areas. An innovative new technology to engage with potential customers and stimulate store traffic and brand engagement.
Communicate with customers in the forecourt through an oversized display.
Increase in-store visits and promotion awareness.
60-70& transparency from inside the store, with unidirectional LED.
The OPEN.Platform simplifies digital content distribution, ensuring accuracy while saving time. OPEN. allows users to consolidate their entire digital network into one, easy to use, cloud-based CMS, remotely managing all displays at every store in real-time.
Up-time guaranteed
Accurate Content Distribution
OPEN.CMS simplifies content scheduling and distribution by utilizing metadata tagging.
Add or remove content from a single location or group of displays with the click of a button on OPEN.CMS.
See what’s playing on any display in real-time. Track and generate reports of playback.
Our service sets us apart. With a talented team of installers, content creators, and support professionals, we are your convenience partner.
Our partnerships with accredited, expert technicians ensure smooth deployments, rapid implementation, and timely on-site service.
Expert support and service ensures that your content and hardware meet our 99% uptime standard.
Our content team creates high-end animations, video and customer templates – created to engage customers and enhance your brand.
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Digital signage uses electronic displays—such as TVs, monitors, or LED walls—to present multimedia content like advertisements, announcements, or real-time information. Content is managed through cloud based solutions like Abierto’s OPEN.Platform and can be updated remotely, making it a flexible and dynamic communication tool.
You can showcase a wide range of content including videos, images, slideshows, live data (like weather or news), social media feeds, event schedules, and even interactive experiences. OPEN also supports dynamic price changes in menus and promotions.
Absolutely. OPEN is a cloud-based content management solution, allowing you to update, schedule, and monitor displays from anywhere with an internet connection.
A typical setup includes a display screen, a media player (either built-in or external), mounting hardware and an internet connection. Abierto can help you with all of your hardware needs.
OPEN is very easy to use, and was designed to save you timer while improving your distribution accuracy. Abierto provides both training and user documentation to help you stay up-to-date.
A CMS is software that allows users to manage, and publish digital content without needing to write code. It separates content creation from design and functionality, making it easier for non-users to distribute and update their digital signage displays.
OPEN.CMS is securely deployed in Abierto’s cloud space at AWS. Utilizing best practices for user validation and device registration, OPEN makes sure that authorized users can update only those devices registered to them.
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