As retailers grow their businesses or expand to multiple locations, scaling up the digital signage network becomes a challenge. Adding new screens, integrating with existing systems, and ensuring consistency across all locations require careful planning and execution. Retailers need to choose a scalable digital signage solution, like Abierto’s OPEN.CMS that can accommodate their growing needs and seamlessly integrate with their existing digital content creation infrastructure.

Measuring ROI and Effectiveness

Measuring the return on investment (ROI) and effectiveness of digital signage campaigns can be complex. Determining how well the content influences customer behavior, drives sales, or enhances brand awareness requires the use of analytics and tracking mechanisms. Retailers must establish clear goals and metrics to assess the success of their digital signage efforts, and employ software and systems like OPEN.CMS, that can provide playback and exposure data to business intelligence software.

More than Just Turning on a TV

Operating digital signage networks in retail environments presents several challenges, including content management, technical issues, audience targeting, scalability, and measuring ROI. Overcoming these hurdles requires careful planning, leveraging technology solutions, and having a dedicated team to manage and maintain the network effectively. Using powerful software, curated hardware and best practices, Abierto can help retailers to achieve success.  By addressing these challenges, retailers can unlock the full potential of digital signage, creating engaging experiences that drive brand loyalty, increase foot traffic, and boost sales in their retail stores.

About The Author

Rick Sales is the President of Abierto. Abierto is a global digital and communications solutions partner that specializes in utilizing cutting edge technology to engage with customers and build compelling brands. Rick has been working within the convenience industry technology space for over 20 years.