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OPEN.LED is a transparent, modular LED film that adheres to the inside of windows to deliver big and bold digital messaging that is easily visible in the forecourt and parking areas. It’s an innovative new technology to engage with potential customers and stimulate store traffic and brand engagement.
Transparent LED is created by suspending LED diodes in flexible paneling or mounting to polycarbonate mesh. In Abierto’s OPEN.LED, these diodes are unidirectional, meaning they only face the exterior of the store. This results in a high-bright, transparent (from inside the store) display, that can provide oversize messaging to the forecourt while maintaining line-of-sight to the pumps, and allowing light into your location.
OPEN.LED brings the “WOW” to any storefront. Constructed from modular, trimmable panels, LED film can be applied to any size window – providing a low profile, semi-custom digital sign for any forecourt or parking area. With 3000-5000 Nits of brightness and its oversized design, OPEN.LED is visible from over 250ft away and can’t be missed – especially when paired with video and animated content. Communicate with customers through a display they’ve never seen before.
Directional LED diodes face outside of the store, preserving line of sight from inside. The display is invisible when off and images are only visible from outside when running.
Transparent LED paneling is mounted on the interior of a window. This protects displays for the elements, and streamlines the installation process by simplifying connections.
Utilize OPEN.CMS to control OPEN.LED displays. Schedule brightness, and on/off times while also utilizing the full suite of OPEN.CMS content scheduling features.
LEARN MORE
Directional LED diodes face outside of the store, preserving line of sight from inside. The display is invisible when off and images are only visible from outside when running.
Transparent LED paneling is mounted on the interior of a window. This protects displays for the elements, and streamlines the installation process by simplifying connections.
Utilize OPEN.CMS to control OPEN.LED displays. Schedule brightness, and on/off times while also utilizing the full suite of OPEN.CMS content scheduling features. LEARN MORE
Individual interfaces for different module types using an app based approach. Interact with different programs all from the same cloud portal.
Playback reports can be customized to isolate content or tags and sort by displays, groups or locations - deep dive on your data.
Expanded API and client capabilities allow for interface with existing hardware and non-WebOS device integrations.
Program brightness to adjust throughout the day. Make sure your content is visible during the day while not blinding at night.
With maximum brightness of 3000-5000nits (depending on display), OPEN.LED is visible in direct sunlight.
All OPEN.LED displays come with a 2-year parts and manufacturing warranty for peace of mind.
Program brightness to adjust throughout the day. Make sure your content is visible during the day while not blinding at night.
With maximum brightness of 3000-5000nits (depending on display), OPEN.LED is visible in direct sunlight.
All OPEN.LED displays come with a 2-year parts and manufacturing warranty for peace of mind.
Individual interfaces for different module types using an App based approach. Interact with different programs all from the same cloud portal.
Monetize your playback by creating custom branded playback verification reports. Easily and effectively monitor the success of your campaigns.
Expanded API and client capabilities allow for interface with existing hardware and non-WebOS device integrations.
We commissioned Keystone Analytics to gather data from real customers at our pilot location. They found that nearly every customer interviewed noticed OPEN.LED and could recall at least one message they saw while they were in the forecourt. Furthermore, multiple customers commented on how the advertising specifically influenced their desire to enter the store or make an additional purchase beyond their original intention.
Impossible to ignore – nearly every survey participant noticed the sign on their own, and 100% of those who noticed could recall at least one advertisement.
Can trigger unplanned purchases – multiple respondents admitted that they made purchases directly because of the promotion advertisement on OPEN.LED.
Visible from the pumps – many respondents commented on reading the sign while pumping gas.
Unique and beautiful – every respondent had positive perceptions of the design fit of OPEN.LED with the C-Store facade.
“I noticed OPEN.LED while I was pumping. Yeah – I saw that sign and decided to go in and get a coffee and breakfast sandwich. I really like it… If I hadn’t seen that sign about the coffee and sandwich deal, I wouldn’t have bought it. I would have just pumped my gas and got a scratch ticket.”
– Real Customer
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Digital signage uses electronic displays—such as TVs, monitors, or LED walls—to present multimedia content like advertisements, announcements, or real-time information. Content is managed through cloud based solutions like Abierto’s OPEN.Platform and can be updated remotely, making it a flexible and dynamic communication tool.
You can showcase a wide range of content including videos, images, slideshows, live data (like weather or news), social media feeds, event schedules, and even interactive experiences. OPEN also supports dynamic price changes in menus and promotions.
Absolutely. OPEN is a cloud-based content management solution, allowing you to update, schedule, and monitor displays from anywhere with an internet connection.
A typical setup includes a display screen, a media player (either built-in or external), mounting hardware and an internet connection. Abierto can help you with all of your hardware needs.
OPEN is very easy to use, and was designed to save you timer while improving your distribution accuracy. Abierto provides both training and user documentation to help you stay up-to-date.
A CMS is software that allows users to manage, and publish digital content without needing to write code. It separates content creation from design and functionality, making it easier for non-users to distribute and update their digital signage displays.
OPEN.CMS is securely deployed in Abierto’s cloud space at AWS. Utilizing best practices for user validation and device registration, OPEN makes sure that authorized users can update only those devices registered to them.
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