Convenience store retailers face meaningful challenges in managing their often complex network of stores. From ever-changing product offerings and stock issues, to varying store types and pricing, building an impactful in-store experience with engaging messaging can be incredibly challenging for retailers.
CONVENIENCE STORE INDUSTRY
The US Convenience Store Industry, an es- sential retail channel for all American con- sumers, offers great opportunities for OPEN. A few facts:
63 million consumers visit each day.
160,000 retail outlets in 48 states.
Annual revenues: $650 Billion
Annual profits: $11 Billion
Approximately 1000+ retail products per store.
Critical catagories: food service, beverages, age
Convenience store retailers frequently look to technology to help them reach their goals. Success is usually defined as:
Increased consumer traffic in-store.
Strong consumer preference/opinion of the brand.
Creation of aspirational and engaging “WOW”
Campaign planning, content distribution, and playback verification face meaningful technological impediments, including:
Different store formats.
Varied product offerings.
Disorganized or complex IT networks.
Difficulty managing remote devices.
Outdated software with limited capabilities.
Inadequate team skills.
Take your brand to the next level using the OPEN.Platform