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OPEN.Platform is a remotely managed cloud-based digital content management platform that enables users to deliver impactful, localized messaging across complex networks of stores and displays.
The five application modules integrate seamlessly with Abierto’s OPEN. CMS, bringing a new level of flexibility and creativity to planning marketing campaigns.
Abierto began developing it’s digital signage platform in 2011, introducing their first solution that same year. Since then, retailer needs for in-store digital messaging have dramatically changed. Working with retail clients and partners, Abierto has evolved its offering to support key industry applications; with a focus on reliability and ease of execution.
This section will explain each module of the OPEN.Platform and explore how they were developed to address key on-premise needs of customers.
