OPEN.Platform is a remotely managed, cloud-based, digital content management platform that enables users to deliver impactful, localized messaging across complex networks of stores and displays. Five hardware modules integrate seamlessly with Abierto’s OPEN, bringing a new level of flexibility and creativity to planning marketing campaigns
A cloud-based content distribution and device management solution, designed to be both flexible and easy to use. With powerful grouping and tagging capabilities OPEN.CMS simplifies localized content distribution. Its intelligent uploader allows for batch uploading, and automates scheduling by assigning metadata during the upload process. Customizable reporting and management tools were designed to monitor device status and verify content playback.
A reliable and verifiable content distribution solution for individual digital displays. OPEN.Playlist integrates grouping, dayparting, and localization with automated scheduling. This module can be used with smart screens and retrofit to older displays using a media player.
The OPEN.Videowall module automatically formats content to fit any number of screens, of any size and in any configuration. Videowalls have become standard in C-Store retail locations, but they often don’t work effectively. Stretched, misaligned and generally unattractive content is common. OPEN. tackles these hurdles by adjusting content to be correctly distributed across multiple screens and synchronized for flawless playback.
A modular programmatic menu application that displays real-time pricing and product availability for each store. With total design flexibility, OPEN.Menus are accurate, beautiful and effective. Price book data can be integrated via API or file upload to further ensure accuracy.
An interactive touch screen solution to streamline communication with store associates and remote employees. Its operational goal was to provide an interactive engagement experience for store associates.Kiosk can be updated and managed remotely to ensure that critical information was reaching employees while simultaneously tracking employee interaction to measure results.
A transparent, modular LED film that adheres to the inside of windows to deliver big, bold and beautiful digital messaging to consumers in the forecourt and parking areas. An innovative new technology to engage with potential customers and stimulate store traffic and brand engagement.
The OPEN.Platform simplifies digital content distribution, ensuring accuracy while saving time. OPEN. allows users to consolidate their entire digital network into one, easy to use, cloud-based CMS, remotely managing all displays at every store in real-time.
Benefits of OPEN.Platform Include:
“By automating and scheduling content management, we free the retailer’s creative design teams so they can focus their efforts on adding more value to their brand and the product strategies they support”
– Rick Sales, CE
Installation Services
Our partnerships with accredited, expert technicians ensure smooth deployments, rapid implementation, and timely on-site service.
Expert Support
Expert support and service ensures that your content and hardware meet our 99% uptime standard.
Content Design
Our content team creates high-end animations, video and customer templates; created to engage customers and enhance your brand.
Impossible to ignore – nearly every survey participant noticed the sign on their own, and 100% of those who noticed could recall at least one advertisement.
Can trigger unplanned purchases – multiple respondents admitted that they made purchases directly because of the promotion advertisement on OPEN.LED.
Unique and beautiful – every respondent had positive perceptions of the design fit of OPEN.LED with the C-Store facade.
Visible from the pumps – many respondents commented on reading the sign while pumping gas.
Interior installation.
Bright, oversized imagery.
Transparent from inside the store.
We commissioned Keystone Analytics to gather data from real customers at our pilot location. They found that nearly every customer interviewed noticed OPEN.LED and could recall at least one message they saw while they were in the forecourt. Furthermore, multiple customers commented on how the advertising specifically influenced their desire to enter the store, or make an additional purchase from their original intention.
“I noticed [OPEN.LED] while I was pumping. Yeah – I saw that sign and decided to go in and get a coffee and breakfast sandwich. I really like it… If I hadn’t seen that sign about the coffee and sandwich deal, I wouldn’t have bought it. I would have just pumped my gas and got a scratch ticket.” – Real Customer
“We are not just licensing software. We are enabling retailers to focus on creat ing unique engagement experiences by automating and simplifying the execu tion of digital on -premise advertising, promotion and messaging”
– Rick Sales, CEO
Digital signage uses electronic displays—such as TVs, monitors, or LED walls—to present multimedia content like advertisements, announcements, or real-time information. Content is managed through cloud based solutions like Abierto’s OPEN.Platform and can be updated remotely, making it a flexible and dynamic communication tool.
You can showcase a wide range of content including videos, images, slideshows, live data (like weather or news), social media feeds, event schedules, and even interactive experiences. OPEN also supports dynamic price changes in menus and promotions.
Absolutely. OPEN is a cloud-based content management solution, allowing you to update, schedule, and monitor displays from anywhere with an internet connection.
A typical setup includes a display screen, a media player (either built-in or external), mounting hardware and an internet connection. Abierto can help you with all of your hardware needs.
OPEN is very easy to use, and was designed to save you timer while improving your distribution accuracy. Abierto provides both training and user documentation to help you stay up-to-date.
A CMS is software that allows users to manage, and publish digital content without needing to write code. It separates content creation from design and functionality, making it easier for non-users to distribute and update their digital signage displays.
OPEN.CMS is securely deployed in Abierto’s cloud space at AWS. Utilizing best practices for user validation and device registration, OPEN makes sure that authorized users can update only those devices registered to them.
