Navigating the Challenges of Operating Digital Signage Networks in Retail

Navigating the Challenges of Operating Digital Signage Networks in Retail “The goal of a Digital Signage Network in Retail is to deliver a continuous stream of digital content that is timely, engaging and locally relevant”, Rick Sales, CEO – Abierto Digital signage networks have become a popular marketing tool in the retail industry, offering dynamic […]

Targeted Digital Signage Enhances the Customer Experience

Targeted Digital Signage Enhances the Customer Experience How to use localization and metadata to provide relevant and timely content to consumers. In this digital age, delivering relevant and personalized content to your audience is crucial for effective marketing and engagement. Content management system (CMS) software provides a powerful tool for organizing and categorizing content, enabling […]

Harnessing the Power of Digital Content

Harnessing the Power of Digital Content In today’s fast-paced retail landscape, businesses face the challenge of consistently creating captivating and impactful digital content. While having an internal creative department is crucial, supplementing their efforts with content from expert partners can offer significant advantages. There are many reasons why retailers choose to collaborate with an external […]

The Power of Video Content in Digital Signage: Engaging, Informative, and Memorable

The Power of Video Content in Digital Signage: Engaging, Informative, and Memorable In today’s visually-oriented world, video content has emerged as a powerful tool for communication and engagement. When combined with digital signage, video content becomes even more impactful, capturing attention and conveying messages in a dynamic and memorable way. In this article, we will […]

Do you advertise to your employees? Part 2: Targeting and Localization of Messaging

Do you advertise to your employees? Part 2: Targeting and Localization of Messaging I love it when our retail clients talk about the team dynamics of store associates.  In the C-Store industry, Associates (for the most part) do not work alone, but are part of a team.  This team includes members that work different functions […]

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Are Your Digital Monitors Too Old? Here are some reasons to invest in new monitors. When you want to sell your house, you’re often advised that remodeling can increase your home’s value significantly. It’s an investment—but it’s a worthwhile one. Similarly, if you pick the right places to remodel your c-store, you can get an […]

Are Your Digital Monitors Too Old?

Are Your Digital Monitors Too Old? Here are some reasons to invest in new monitors. When you want to sell your house, you’re often advised that remodeling can increase your home’s value significantly. It’s an investment—but it’s a worthwhile one. Similarly, if you pick the right places to remodel your c-store, you can get an […]

Do you advertise to your employees? Wait, what?

Do you advertise to your employees? Wait, what? You advertise because customers are “consumers of information”, right?  They actively seek, evaluate and internalize your brand and promotional messages, ultimately embracing the most timely and relevant ones. You seek to influence behavior with your advertising, especially in the store, where more than 50% of buying decisions […]