Convenience store retailers face meaningful challenges in managing their often complex network of stores. From ever-changing product offerings and stock issues, to varying store types and pricing, building an impactful in-store experience with engaging messaging can be incredibly challenging for retailers.

MARKET OVERVIEW

CONVENIENCE STORE INDUSTRY

The US Convenience Store Industry, an es- sential retail channel for all American con- sumers, offers great opportunities for OPEN. A few facts:

  • 63 million consumers visit each day.

  • 160,000 retail outlets in 48 states.

  • Annual revenues: $650 Billion

  • Annual profits: $11 Billion

  • Approximately 1000+ retail products per store.

  • Critical catagories: food service, beverages, age

    restricted products.

GOALS

Convenience store retailers frequently look to technology to help them reach their goals. Success is usually defined as:

  • Increased consumer traffic in-store.

  • Strong consumer preference/opinion of the brand.

  • Creation of aspirational and engaging “WOW”

    in-store experiences.

CHALLENGES

Campaign planning, content distribution, and playback verification face meaningful technological impediments, including:

  • Different store formats.

  • Varied product offerings.

  • Disorganized or complex IT networks.

  • Difficulty managing remote devices.

  • Aging hardware.

  • Outdated software with limited capabilities.

  • Inadequate team skills.

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